The launch of the “ALL IN ON AI: Financial Services Adoption Index 2024” at Money20/20 underscores AI’s position as a strategic linchpin in financial services. Notably, generative AI’s integration into nearly half of these firms’ customer-facing products demonstrates its potential to reshape client interaction and service delivery, particularly as top firms use AI to drive growth, efficiency, and regulatory compliance. Public companies are more vocal about their initiatives, likely to signal technological leadership, while private firms aggressively target revenue opportunities through agile AI applications. With AI-native startups poised to address gaps in fraud and wealth management, the sector is on the cusp of a transformative era, with significant innovation anticipated in the coming years.