Doron Friedman is the co-founder and Chief Innovation Officer of SpotOn, where he leads product innovation to help small and mid-sized businesses grow revenue, streamline operations, and strengthen customer relationships. An entrepreneur with a track record of scaling industry-changing companies, Friedman previously founded and served as CEO of Arroweye Solutions, a FinTech 100 company that pioneered on-demand digital printing and fulfillment for credit and gift card issuers.

At Arroweye, he played a central role in product design, fundraising, and business development, securing major clients including American Express, Amazon, Starbucks, Macy’s, and Toys “R” Us. A co-author of 12 patents, Friedman combines deep expertise in financial technology with a passion for building transformative solutions.

He earned his bachelor’s degree in Finance and International Management from The Wharton School.